Treat your brand as a business asset, not a creative exercise.
WHAT IS A BRAND CONSULTING FIRM?
Brand consulting firms help their clients outperform competitors and increase sales through the use of expert brand-building strategies. Brand strategy and design build off of analysis, consulting expertise and client goals. A branding firm might help a company rebrand or build a brand from scratch.
Brand Strengthening
We examine your brand strategy’s contribution to your bottom line from the inside out. This helps us discover weak points and inconsistencies to re-craft the narrative your clients are hearing. Make your brand do the heavy lifting!
Re-Branding
In some cases, the strategy that got you here is not the same strategy that will get you where you need to go. Sometimes your original brand may not flex and stretch the way you need it to as you attempt new markets and audiences. Our branding services create options and transition plans to get you from where you are to where you need to be.
Brand Building and Creation
When creating a brand strategy from the beginning, it’s important to consider how the brain makes buying decisions. Your brand should have human characteristics that your human audience can identify with. We call that the “it”. The job isn’t done because you have a logo. Our branding firm develops the entirety of your brand to make your mark on the world memorable and sustainable.
WHY PARTNER WITH JENNIFER LAYNE BRANDS?
Jennifer Layne Brands is a purpose-based consultancy with the mission of sustained prosperity for clients and partners. At Jennifer Layne Brands, we have cultivated extensive knowledge of how brands create prosperous business results through client experience, expertise in the science of why people buy, and staying on top of market trends. We tie your brand to business metrics so that you can see the benefits of our comprehensive brand strategy. Through faith, excellence, creativity, and collaboration, we create long-lasting brand recognition that makes your company irreplaceable.
DISCOVER OUR BRANDING SERVICES
What are branding services? Our branding services are the tools we use to support your brand building strategies and push your marketing efforts to the next level. These branding agency services can help your team organize and understand what the most effective brand strategies are for your unique business.
Brand Architecture
Your brand’s architecture categorizes and relates the brands within your company’s portfolio. As your branding firm, we strategically think through the future implications of your company architecture and build the structure for brands, product names, and service lines for maximum brand extension.
Marketing Project Management
Make the most of your marketing efforts by investing in projects that are effective from start to finish. Truly support your company’s most important goals by transforming the way your team prioritizes, schedules, communicates, and reviews. Whether it be a short-term or long-term project, stay aware of how you are making the most out of your brand building efforts.
Speaking
As a speaker, Jennifer channels her wisdom and expertise from a 30-year career to share her best brand building strategies. Classrooms, boardrooms, and conference rooms have all enjoyed custom and relevant presentations. Jennifer is a passionate and engaging speaker, whose knowledge of branding services is invaluable!
Marketing Workshops
Break out of your normal routine and prepare to look at your brand strategy framework in completely new ways. Our branding and marketing workshops will draw in your team’s creativity and collaboration! Your team will quickly take off with a new perspective on brand strategy design. We ensure you get the ball rolling.
Testimonials
Leah Faul, 15000 Cubits (Partner, Marketing Workshops)
Jennifer has been a strategic partner, helping us craft our mission, vision, values, and brand proposition statements. Her branding firm really got the importance of ‘living out our values’ and helped our team strategize how to make our values evident within day-to-day operations. The two-day retreat workshops with Jennifer allowed our team opportunities to brainstorm and collaborate like never before. Our business strategy was greatly impacted by this experience and I can’t thank Jennifer enough for everything she has meant for our business and our team!”
Jack Jones, Shell (Marketing Project Management)
“Jennifer was our marketing leader in a group where most of the sales staff had moved out of engineering/technical roles. She handled the internal challenges well by kindly educating us about the norms and practices of marketing. Jennifer’s scope was quite broad but she managed to keep us all moving to the best speaker slots, conference appearances, and crafting our own customer events.”
Kim Kimmey, Rice University (Speaking)
“Since 2012, Jennifer has served as a guest lecturer for my Brand Management course at the Jones Graduate School of Business at Rice University. Her wit, depth of experience, and insights into managing a major global brand like Shell have made her favorite among my MBA students. Each year, Jennifer enlightens and entertains our class with up-to-the-minute briefings on how Shell is advancing its brand throughout the B2C, B2B and B2G environments. She has grown so popular that even non-students ask to attend the class.”
Our Partners
