Is your brand behaving on purpose? Are you following the plan? Is there a plan? Where is your brand strategy?
Founders, Leaders and Management are responsible for ensuring there IS a big picture. And that includes one for your brand. Your brand is an asset just like your equipment, your people, your tools. In some cases, the brand is valued at more than any physical asset you may own. You wouldn’t run your business without a strategy, so why would you treat your brand any differently? #BrandsMeanBusiness so make sure you have a plan.
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