Category: Brand
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Don’t Go It Alone
We’re checking in on you. As we think about the days ahead and how we’ll talk to our customers, don’t think you are in this alone. Please reach out to us, even as a sounding board. Your prosperity is always our purpose and we are. #readytoserve #communicationplans #marketingstrategy #brandstrategy #MakeYourMark #BrandsMeanBusiness We’ve left an encouraging…
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Survival Communications for Leaders
We know these are uncertain days but we also know how resilient our businesses are. Crises will happen, and how you respond will make or break your reputation with your employees and clients. We’re reaching out to you to say you’re not alone, call on us, we are ready to serve. For many small organizations,…
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Employees as Brand Ambassadors during Crisis
As parts of Louisiana and Texas are recovering from Tropical Storm Imelda, we thought we would share this discussion we posted just after Hurricane Harvey in 2017. Employers have an opportunity to turn their employees into lifelong Brand Ambassadors during times of crisis by remembering 3 key things: be Present, be Personal and be Persistent. Most employers…
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Prosperity from Mission and Vision
Leaders, have you correctly diagnosed the illness rendering your company ineffective and causing you to miss your targets? Are you incorrectly assigning the symptoms that you see? Have you considered that a lack of mission and vision may give your organization more troubles than you could imagine? This is a discussion we frequently have with…
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Strategy means Decisions
Are you so focused on the day-to-day that you can’t see the big picture? No organization has the luxury of sitting around discussing strategy for days on end, but successful businesses ensure there IS a strategy. They refer to it often to check they haven’t gone down a rabbit hole following some shiny object that…
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On Purpose?
Is your brand behaving on purpose? Are you following the plan? Is there a plan? Where is your brand strategy? Founders, Leaders and Management are responsible for ensuring there IS a big picture. And that includes one for your brand. Your brand is an asset just like your equipment, your people, your tools. In some…
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How to Impact Company Innovation Through Brand
Recently, we were asked to be a part of a panel hosted by the Accenture Innovation Hub in Houston to discuss where various industries are in evolving their culture to inspire innovation and avoid disruption. While we covered many themes, the topic of the impact of the Employee Value Proposition and its direct link to…
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Is your Brand Strategy more like Super Bowl advertising?
Wild creativity, big bang, lots of money, made them cry… and two weeks later no one remembers who you are or what you had to say? In the not so recent past, having a Super Bowl ad appeared to be the holy grail in marketing…..but was it really? You may remember some of the big…
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Is Your Company Leaving Money on the Table?
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