Category: Videos
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You Need a Marketing Plan
Listen up small business owners – marketing plans matter! Shiny objects are cool and may be the right marketing tactic for you, but what if there is a BETTER tactic or a better time for that tactic? How do you know? “Winging it” may get you so far, but it’s not a growth strategy. Don’t…
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#GivingTuesdayNow
As an emergency response to the unprecedented need caused by COVID-19 #GivingTuesdayNow is a global day of giving and unity organized by GivingTuesday that will take place on May 5 in addition to the regularly scheduled Dec 1, 2020 #GivingTuesday At Jennifer Layne Brands we pledge our continued support of The Center for Pursuit based…
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Don’t Go It Alone
We’re checking in on you. As we think about the days ahead and how we’ll talk to our customers, don’t think you are in this alone. Please reach out to us, even as a sounding board. Your prosperity is always our purpose and we are. #readytoserve #communicationplans #marketingstrategy #brandstrategy #MakeYourMark #BrandsMeanBusiness We’ve left an encouraging…
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Survival Communications for Leaders
We know these are uncertain days but we also know how resilient our businesses are. Crises will happen, and how you respond will make or break your reputation with your employees and clients. We’re reaching out to you to say you’re not alone, call on us, we are ready to serve. For many small organizations,…
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Employees as Brand Ambassadors during Crisis
As parts of Louisiana and Texas are recovering from Tropical Storm Imelda, we thought we would share this discussion we posted just after Hurricane Harvey in 2017. Employers have an opportunity to turn their employees into lifelong Brand Ambassadors during times of crisis by remembering 3 key things: be Present, be Personal and be Persistent. Most employers…
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Prosperity from Mission and Vision
Leaders, have you correctly diagnosed the illness rendering your company ineffective and causing you to miss your targets? Are you incorrectly assigning the symptoms that you see? Have you considered that a lack of mission and vision may give your organization more troubles than you could imagine? This is a discussion we frequently have with…
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Is Your Company Leaving Money on the Table?
A quick introduction to Jennifer Layne Brands Click here to Subscribe to our Tribe.
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Brands: Client Communications: Be Present, Personal, Persistent
During times of crisis, client communications can make your company unforgettable – one way or another. Here are 3 Tips to consider for effective client communications during difficult times that ensure your brand is remembered for all the right reasons. Click here to Subscribe to our Tribe.
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Brands: Employee Communications – Be Present, Be Personal, Be Persistent
During time of crisis, CEOs and Leadership Teams can ensure their companies are unforgettable with their biggest brand ambassadors, their employees. Here are 3 tips to consider. Click here to Subscribe to our Tribe.