Jennifer Layne Brands is a purpose-based consultancy whose mission is sustained prosperity for our clients and partners.
In making a decision to purchase, humans desire something they can buy into. While products can be replaced, a brand with a well-defined purpose has the power to draw a mental picture that clients can identify and build a relationship with.
Additionally, employees crave relevance and when they can relate to their brand with passion, the product becomes less relevant leaving the company space to innovate and evolve as everyone is all in.
Our clear understanding of the business development process and why people buy has helped achieve great success in market engagement and relationship development. Specialists in comprehensive sector and customer specific value propositions, we believe that consistently aligning an organization’s people to it’s why are the core of the greatest brands.
“Creating long-lasting brand recognition that can make your company irreplaceable.”
“Love What You Do”