Tag: BrandStrategy
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You Need a Marketing Plan
Listen up small business owners – marketing plans matter! Shiny objects are cool and may be the right marketing tactic for you, but what if there is a BETTER tactic or a better time for that tactic? How do you know? “Winging it” may get you so far, but it’s not a growth strategy. Don’t…
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Strategy means Decisions
Are you so focused on the day-to-day that you can’t see the big picture? No organization has the luxury of sitting around discussing strategy for days on end, but successful businesses ensure there IS a strategy. They refer to it often to check they haven’t gone down a rabbit hole following some shiny object that…
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On Purpose?
Is your brand behaving on purpose? Are you following the plan? Is there a plan? Where is your brand strategy? Founders, Leaders and Management are responsible for ensuring there IS a big picture. And that includes one for your brand. Your brand is an asset just like your equipment, your people, your tools. In some…